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Trade Ideas

Global Trade Idea: Keurig Dr Pepper Inc. (KDP US) - BUY

 

By Peet Serfontein, Zimele Mbanjwa

Keurig Dr Pepper Inc. (KDP) is a prominent player in the beverage production and distribution industry in the United States (US). Formed through the merger of Keurig Green Mountain and Dr Pepper Snapple Group in 2018, the company has a diverse portfolio that includes more than 125 brands across various beverage categories. These include soft drinks, specialty coffee, tea, water, and juice. Some of its most famous brands include Dr Pepper, 7UP, Snapple, Green Mountain Coffee Roasters, and Canada Dry.

KDP continues to grow its market share and influence in the US beverage market, driven by innovation and strategic acquisitions. Revenue has grown at an annual compounded rate of 7.4% since 2019, while operating profit growth has maintained a faster pace of 7.7% per annum over the same period.

Technically, the stock price is forming a falling wedge pattern in a broader upward trend (refer to the first chart) - a bullish indicator. The pattern initially appears to be bearish (given the downward sloping trendlines) but is in fact indicative of fading downside momentum - which typically precedes a bullish reversal.

The stock is trading just below its 200-day simple moving average of ~$31.60 but we maintain a bullish stance.

The start of upside price momentum, according to the MACD indicator as well as the steep upwards trajectory of the on-balance volume indicator, is supportive of our bullish view.

Share Information

Share Code KDP
Industry Beverages
Market Capital (USD) 43.2 billion
One Year Total Return -9.54%
Return Year-to-Date -5.29%
Current Price (USD) 31.13
52 Week High (USD) 35.99
52 Week Low (USD) 27.66
Financial Year End December
Although showing signs of recovery, the stock price movement over the last 12 months has been negative. Various technical indicators are pointing to a sustained push toward the upside.

Consensus expectations

(Bloomberg)

FY23 FY24E FY25E FY26E
Headline Earnings per Share (USD) 1.79 1.91 2.05 2.18
Growth (%) 6.70 7.38 6.48
Dividend Per Share (USD) 0.83 0.88 0.93 0.97
Growth (%) 5.90 5.69 4.63
Forward PE (times) 16.30 15.18 14.25
Forward Dividend Yield (%) 2.82 2.98 3.12
The bottom line is expected to maintain consistent modest momentum over the medium term.td>

Rationale

Technical Analysis:

  • The second chart shows occurrences of the Moving Average Convergence Divergence (MACD) bullish crossover signal, denoted by a reading of one. These signals indicate a shift in momentum from bearish to bullish. This is seen as a sign that the shorter-term price momentum is strengthening relative to the longer-term momentum, suggesting that buyers are gaining control over the market. This increased demand can push prices higher, reinforcing the bullish trend.
  • Our recommended entry range is between $31 and $32 - a drop below this level would indicate a structural change in the trend, giving reason to negate the idea.
  • Our target price is $35, representing upside of ~12.4% from current levels.
  • Forward calculations of the RSI suggest that the stock will be in overbought territory at ~$39, making our profit target realistic.
  • Our proposed time to exit is mid-July 2024, although investors can adjust for either a longer or shorter time horizon, depending on price behaviour.
  • A drop below $29 (downside of ~6.8% from current levels) would imply weakening technicals. As such, a stop-loss is recommended at this level.
  • We expect moderate volatility going forward and hence suggest a low capital at-risk allocation for this trade. Increase exposure for a break above $32.

Long-term fundamental view:

  • KDP operates across three reportable segments:
  • The US Refreshment Beverages segment, which account for ~60% of net sales, is a manufacturer and distributor of liquid refreshment beverages (LRB) in the US market.
  • The US Coffee segment is a manufacturer and distributor of single serve brewers, specialty coffee (including hot and iced varieties), and ready to drink (RTD) coffee in the US market. This segment accounts for ~27% of net sales.
  • The International segment (~13% of net sales) includes sales in Canada, Mexico, and other international markets.
  • The company primarily serves retailers such as supermarkets, mass merchandisers, club stores, e-commerce retailers, and office superstores. Its largest retailer, Walmart, represents ~17% of sales. It controls its supply chain through its active management of the transportation of its products using its own fleet of ~6 900 vehicles in the US and some ~2 000 in Mexico.
  • The group had a decent FY23, with net sales increasing 5.4% y/y, which filtered down to operating income growth of 22.5% (margin: +300 bps) and diluted earnings per share (EPS) growth of 53%. The group benefited from strong growth in net sales due to higher pricing and hedging gains, partially offset by net inflation in ingredients and materials.
  • In response to inflationary pressure, the group increased prices on several products across its portfolio. KDP expects the inflationary headwinds to continue in 2024. Consequently, it expects to incur a reduction in volumes, which, combined with the inflationary pressures, could impact margins and operating results. Expense control might lead to a wider operating margin, however, supporting low-single-digit EPS growth.
  • Some major risks for the company include the effects of increased input costs. The group has noted the effects of increased fuel prices as being detractive to transportation costs. Its concentrated exposure to Walmart remains a risk. The group also competes with well-established competitors. which increases price competition and market share risk.

Share Name and position CVX - Buy (Continue to hold) VVX - Buy (Continue to hold) MS - Buy (Continue to hold)
Entry 147.89 45.19 89.14
Current 157.57 46.99 90.26
Movement 6.5% 4.0% 1.3%
The price is holding above key support. The stock is just above its 200-day moving average. Fading upside momentum is a concern.

Our profit target is $167, with a trailing stop-loss of $150.90. Exit the position around 28 June 2024.
The price is making higher lows and higher highs. The stock is testing its 200-day moving average, with our counter-trend strategy remaining intact. Upside momentum is supportive.

Our profit target is $52, with a trailing stop-loss of $44.10. Exit the position around 10 July 2024.
The development of a falling wedge pattern in an uptrend is encouraging. The stock is above the 200-day simple moving average. Fading upside price momentum is a concern.

Our profit target is $101, with a trailing stop-loss of $85.50. Exit the position around 14 August 2024.

Share Name and position PEP - Buy (Continue to hold) KHC - Buy (Continue to hold) BDX - Buy (Continue to hold)
Entry 171.44 37.16 239.07
Current 172.27 37.11 233.15
Movement 0.5% -0.1% -2.5%
Price action above key support remains of interest. The stock is testing its 200-day moving average and we maintain our counter trend strategy. Upside momentum is supportive.

Our profit target is $190, with a trailing stop-loss of $167. Exit the trade by 26 June 2024.
A price developing a base pattern remains attractive. The stock remains above its 200-day moving average. Emerging upside momentum is supportive.

Our profit target is $43, with a trailing stop-loss of $35.80. Exit the position around 14 August 2024.
Note the pending time for exit on 24 April 2024.

The presence of a well-established price range remains of interest. The stock remains below its 200-day moving average, and we maintain our counter trend strategy. Fading upside momentum remains a concern.

Our profit target is $265, with a stop-loss of $230.