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Trade Ideas

Global Trade Idea: Bristol Myers Squibb (BMY US) - BUY

 

By Peet Serfontein & Khumbulani Kunene

Bristol Myers Squibb is a global research and development biopharmaceutical company that develops, licenses, manufactures, markets, and sells pharmaceutical and nutritional products.

The company focuses on products and therapies that address cancer, heart disease, HIV, diabetes, rheumatoid arthritis, hepatitis, organ transplant rejection, and psychiatric disorders. Some notable products include Eliquis for stroke prevention, cancer treatment drug Opdivo, and Orencia, which is used for reducing signs and symptoms in certain paediatric patients with active polyarticular juvenile idiopathic arthritis.

Technically, the appearance of a buy signal according to the Bollinger Bands presents a promising investment opportunity (see the insert on the main chart). The price has swung within the upper and lower Bollinger Bands and the most recent buy signal emerged after a period of consolidation near the lower Bollinger Band, pointing to reduced downward pressure as buyers appear to re-enter the market.

The price appears to be in the Accumulation phase of the Wyckoff Price Cycle. In this phase, volatility typically narrows amid subsiding selling pressure and the price tends to form a base as weak holders exit the market and stronger participants begin to take control.

The start of upside price momentum per the Moving Average Convergence Divergence (MACD) histogram, as well as the sideways trajectory of the on-balance volume (OBV) indicator, supports our bullish view.

Share Information
Share Code BMY US
Industry Pharmaceuticals, Biotechnology
Market Capital (USD) 99 billion
One Year Total Return 4.04%
Return Year-to-Date -10.90%
Current Price (USD) 48.66
52 Week High (USD) 63.33
52 Week Low (USD) 42.96
Financial Year End December
The price remains below its 200-day simple moving average (SMA).

Consensus Expectations (Bloomberg)
FY24 FY25E FY26E FY27E
Headline Earnings per Share (USD) 1.15 6.52 6.02 5.81
Growth (%) 467.13 -7.76 -3.41
Dividend Per Share (USD) 2.42 2.49 2.55 2.64
Growth (%) 2.81 2.29 3.54
Forward PE (times) 7.85 8.27 8.37
Forward Dividend Yield (%) 5.11 5.23 5.42
Strong earnings growth is expected near term, with some pressure expected over the medium term. We regard the 12-month forward dividend yield of over 5% as attractive.

Buy/Sell Rationale:

Technical Analysis:

    • The lower panel shows occurrences of the Moving Average Convergence Divergence (MACD) bullish crossover signals. A reading of one indicates when such a crossover occurred. The signal typically occurs when the MACD line crosses above the signal line. This indicates a change in momentum, suggesting that bullish sentiment is gaining traction.
    • The combination of oversold conditions and a bullish MACD crossover enhances the reliability of the signal, and the signal appears to offer a predictive edge, particularly for medium- to long-term positions.
    • Our recommended entry range is $47.00 to $50.00 or as close as possible to our reference price of $48.34 - a drop below this range would indicate a substantial change in price dynamics, giving reason to negate the trade idea.
    • Our target price is $56.00, representing ~15.8% upside from current levels.
    • According to forward calculations of the Relative Strength Index indicator, the stock will be overbought at $60.00, making our profit target realistic.
    • Our proposed time to exit is mid-November 2025, but investors can adjust for a longer or shorter time horizon, depending on price behaviour.
    • A drop below $45.00, or 6.9% below current levels, would suggest weakening technicals and a stop-loss is recommended at this level.
    • We expect moderate fluctuations in the future and therefore suggest medium at-risk allocation for this trade. Increase exposure for a break above $50.

Fundamental view

    • Bristol Myers Squibb operates in a single segment and generates majority of its revenue from products in four therapeutic classes: haematology, oncology, cardiovascular, and immunology.
    • The company has a well-diversified global presence encompassing research and development, manufacturing, corporate, commercial and supportive functions across North America, Europe and the Asia-Pacific region with strong presence in the United States (US).
    • In its treatment areas, Bristol Meyers Squibb dominates the US market due to its pricing power, patent protection and high adoption of new therapies.
    • BMY's key customers include pharmaceutical distributors, hospitals, clinics, healthcare professionals, patients as well government programmes and insurance payers.
    • Recently, the company acquired radiopharmaceutical therapeutics (RPT) company RayzeBio, which is a company focused on developing targeted cancer therapies, to enhance its product offering.
    • BMY beat earnings expectations in 2Q25 and raised guidance for the rest of the year. The result was boosted by favourable foreign exchange movements and its legacy drugs. The emerging product pipeline looks promising, but meaningful late-stage pipeline success is required to counter current expectations of a slow earnings decline over the next few years.
    • From a risk perspective, the company is exposed to regulatory and pricing pressures, particularly with medicare price negotiations, while the European market faces tighter drug price regulation. Patent expiration remains a key challenge should the business lose exclusivity for blockbuster drugs while not being in a position to launch new pipeline products to replenish cash flows.

Share Name and Position ABBV - Time Exit
(Close the position)
ETN - Buy
(Continue to hold)
MCD - Buy
(Continue to hold)
Entry 185.72 334.86 299.17
Current Price 206.19 349.00 310.93
Movement +11.0% +4.2% +3.9%
Comment The trade reached our time exit date and we closed the position. A price that seems to be developing wave b of the Elliott Wave price theory remains of interest. Remains above its 200-day SMA. Fading upside price momentum is a concern.

Our profit target is $395.00 with a trailing stop-loss at $325.00.
A well-defined inclining channel pattern remains of interest. Crossed above its 200-day simple moving average. The start of upside price momentum is supportive.

Our profit target is $331.00 with a trailing stop-loss at $298.00.
Time to exit 28 April 2026 1 October 2025

Strong seasonal strength in the price remains of interest. Crossed above its 200-day SMA. Downside price momentum has halted and is supportive to the trade strategy.

Our profit target is $428.00 with a trailing stop-loss at $374.00.
Share Name and Position SKY - Buy
(Continue to hold)
MET - Buy
(Continue to hold)
ADP - Buy
(Continue to hold)
Entry 380.86 79.32 308.64
Current Price 389.94 78.22 305.72
Movement +2.4% -0.8% -0.9%
Comment A developing rising wedge pattern remains of interest. Remains below its 200-day simple moving average. Muted downside price momentum is supportive.

Our profit target is $89.00 with a trailing stop-loss at $74.00.
A developing rising wedge pattern remains of interest. Testing its 200-day simple moving average. Downside price momentum has halted which is supportive.

Our profit target is $336.00 with a trailing stop-loss at $298.00.
Time to exit 28 October 2025 29 August 2025 30 September 2025

Share Name and Position COST - Buy
(Continue to hold)
Entry 991.25
Current Price 980.85
Movement -1.0%
Comment A developing symmetrical triangle pattern in an uptrend remains of interest. Testing its 200-day simple moving average. Upside price momentum is supportive.

Our profit target is $1 100.00 with a trailing stop-loss at $957.00.
Time to exit 3 November 2025

FNB Stockbroking and Portfolio Management (Pty) Ltd, a subsidiary of FirstRand Bank Limited, an authorised Financial Services Provider and authorised user of the JSE limited (Reg no: 1996/011732/07). This Publication note is issued by FNB Stockbroking and Portfolio Management (Pty) Ltd for the information of clients only and should not be produced in whole or part without prior permission. Although FNB Stockbroking and Portfolio Management (Pty) Ltd is an Authorised Financial Services Provider, any opinions and/or analysis contained in this Publication are for informational purposes only and should not be considered advice, including but not limited to financial, legal or tax advice, or a recommendation to invest in any security or to adopt any investment strategy. The information contained herein has been obtained from sources/persons which we believe to be reliable but is not guaranteed for correctness, completeness or otherwise and we do not assume liability for loss arising from errors in the information or that may be suffered from using or relying on the information contained herein irrespective of whether there has been any negligence by us, our affiliates or any other employees of us, and whether such losses be direct or consequential. As market and economic conditions are subject to rapid change, any comments, opinions, and analysis is rendered as of the date of publishing and may change without notice. Such changes may have a material impact on the outcome of any investment. Securities involve a degree of risk and are volatile instruments. Past performance is not indicative of future performances. Securities or financial instruments mentioned in the Publication note may not be suitable for all investors and FNB Stockbroking and Portfolio Management (Pty) Ltd has bares no responsibility whatsoever arising from or as a consequence hereof. The material is not intended as a complete analysis of every material fact regarding any share, instrument, sector, region, market, country, investment, or strategy. The recipient of this Publication must make their own investment decision and is advised to contact his relationship manager for a personal financial analysis prior to making any investment decisions. Copyright 2018 by FNB Stockbroking and Portfolio Management (Pty) Ltd.

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