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Helping youth entrepreneurs improve their market readiness, secure funding, and grow



Starting a business can be a daunting task, but the realisation of the intended success can feel like a dream come true. That's why the FNB Market Masters accelerator programme, in partnership with Fetola, is launching on 7 April 2025 - to help 30 youth business owners, aged 18-35 radically improve their success by giving them the market readiness tools, mentorship, and networks they need to succeed.

As South Africa moves into a period of huge infrastructure investment, small businesses need to be ready to take advantage of the secondary support economy associated with this investment. FNB's Market Masters accelerator programme will enable high potential youth SMEs get access ready and build thriving, job creating and impactful businesses.

Who can apply for the programme?

Individuals and businesses with the following criteria can apply.

  • Individuals aged between 18 and 35 years.
  • An existing, established business with a minimum annual turnover of R1 million to R5 million.
  • Business must be revenue generating and profitable or indicate profitability within a 6-month period from time of application.
  • Business in operation between 2 to 5 years
  • Business that is 51% black-owned and managed
  • Individuals with a desire to grow and scale a profitable business
  • Applicants should be South African citizens that operate within the borders of South Africa and must be working in the business on a full-time basis

What you can expect

This program is delivered across two phases that cover the following topics:

  • Catalysing new market access opportunities: participants will learn how to find and enter new markets that are right for their product or service, making it easier to grow their customer base
  • Funding opportunities: entrepreneurs will be coached on how to build their financial readiness, present their businesses to investors and prepare to secure funding that will help them grow
  • Business development support: this includes everything from marketing to financial management, giving participants the skills to run a healthier, more sustainable business
  • Mentorship: each participant will have an experienced mentor by their side, guiding them through each step of the process
  • Pitching sessions: entrepreneurs will have the chance to perfect pitching their businesses to secure the funding and support they need

How to apply

We invite young entrepreneurs who are ready to scale their businesses to apply for the FNB Market Masters Accelerator Programme.

Applications will open on 7 April 2025 and close on 2 May 2025.

To apply, simply copy and paste the below into your browser to begin the application process:

https://survey.zohopublic.com/zs/YeBTqU

Visit the Fetola website for more information on https://fetola.co.za/fnb-market-masters-programme/