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Trade Ideas

Local Trade Idea: City Lodge Hotels Limited (CLH) - BUY

 

By Peet Serfontein & Zimele Mbanjwa

We initiate a long position. Our upside target is set at R5.00. We recommend a stop-loss at R4.31.

City Lodge Hotels is one of Southern Africa's leading hotel groups, operating a portfolio of 57 hotels and across South Africa, Botswana, Namibia and Mozambique. The group's portfolio spans four well-established brands, namely; Courtyard Hotel, City Lodge Hotel, Town Lodge and Road Lodge, thus serving a broad range of business and leisure travellers across economy, mid-scale and upscale market segments.

The group is an established hospitality business with a strong brand reputation, a strategically located hotel portfolio, and a long track record of operational resilience. City Lodge Hotels owns most of its properties, generates strong operating cash flows, and focuses on disciplined capital allocation through hotel refurbishments, technology investments and portfolio optimisation.

Technically, the share appears to be trading within a well-defined sideways channel pattern, making it an attractive candidate for a long position (see the insert on the main chart). This pattern indicates that the share is undergoing a period of consolidation and suggests that selling pressure is being absorbed while buyers continue to emerge near support, creating the potential for a bullish breakout.

Momentum indicators further support the constructive view, with the Moving Average Convergence Divergence (MACD) histogram indicating fading downside momentum, and the recent sideways trend in the On-Balance Volume (OBV) indicator suggesting that investors have largely held their positions through the consolidation phase.

The share is currently testing its 200-day simple moving average (SMA) at around R4.50. A sustained move above this level would reinforce the bullish outlook and could attract additional buying interest.

Share Performance

Share information

Share CodeCLH
IndustryConsumer Services
Market Capital (ZAR)2.43 billion
One-Year Total Return16.22%
Return Year-to-date-13.53%
Current Price (ZAR)4.40
52- Week High (ZAR)5.30
52-Week Low (ZAR)3.74
Financial Year EndJune
The share price has declined year-to-date due to the macroeconomic shock from the Iran-war-related oil price spike. However, various technical indicators suggest near-term upside.

Consensus Expectations (Bloomberg)

FY25FY26EFY27EFY28E
Headline Earnings per Share (ZAR)0.350.400.410.44
Growth (%)16.472.486.54
Dividend Per Share (ZAR)0.150.100.110.11
Growth (%)-31.331.946.67
Forward PE (times)10.9210.6510.00
Forward Dividend Yield (%)2.342.392.55
While consensus expectations point to uneven earnings and dividend growth, management has noted that the local economy has gained momentum over the last six months and is widely expected to continue to improve over the next 12 months.

Buy/Sell Rationale

Technical Analysis

    • The lower panel is the MACD indicator for the share - a reading of one indicates when such a bullish crossover occurred. The MACD indicator is turning more constructive, with recent bullish crossover signals and an improving histogram suggesting that downside momentum is fading while buying interest is gradually strengthening. This supports a cautiously bullish outlook and increases the probability of further upside.
    • Our entry range is between R4.38 and R4.50, with an upside target of R5.00 (+12.6% from current levels).
    • Time to exit is late-October 2026. Keep the option open to close the trade if the price reaches our profit target in a shorter time.
    • A price below R4.31 (-2.9% from current levels) is a major concern for downside potential and is recommended as a stop-loss.

Long-term fundamental view

    • The group operates 57 hotels and 7 305 rooms and has four brands targeting different customer segments - Courtyard Hotels cater to upper-upscale business, leisure and long-stay travellers; City Lodge Hotels provide mid-scale business-focused accommodation; Town Lodges focus on value-conscious travellers; and Road Lodges provide economy accommodation.
    • City Lodge's investment case is underpinned by its strong brand recognition, predominantly owned property portfolio (81% of hotels owned), strategic locations near key business and travel hubs, and its diversified accommodation offering across multiple price points. Ongoing refurbishment programmes, digital innovation, AI-enabled pricing tools, and expansion opportunities across Southern Africa support long-term growth and competitiveness.
    • In terms of recent performance, in 1H26, revenue increased 12% to R1.14 billion (ahead of market expectations), group occupancy improved to 61.6% from 57.4%, adjusted earnings before interest, taxes, depreciation, amortisation and restructuring or rent costs (EBITDAR) increased 16% to R371 million, and adjusted headline earnings per share (HEPS) increased 33% to 26.1 cents. The performance was driven by higher occupancies, continued average room rate growth, stronger food and beverage sales, disciplined cost control and improved profitability across all hotel brands, particularly in the Rest of Africa portfolio. Cash generated from operations increased 39% to R347 million, while the group repurchased 36 million shares at a cost of R145 million, invested R155 million in capital expenditure and increased the interim dividend by 33% to 8 cents per share.
    • Post the interim period, the group did see a slight slowdown in occupancy demand in January and early February, which was expected following the festive season. However, a recovery in momentum was seen over the last two weeks of February (total revenue was up 5%, due to improved average room rate and Food & Beverage revenue growth of 11%) and management said it expected momentum to carry forward.
    • From a risk perspective, City Lodge Hotels is facing a challenging operating environment despite entering the period with solid trading momentum. Key risks included higher fuel and utility costs linked to oil-driven inflation (which may impact operating costs and travel trends), the South African Reserve Bank's recent interest rate hike, rand volatility affecting its Mozambique operations, and weak domestic economic growth, particularly in Gauteng.

Update on previous Trade Ideas

Share Name and position EntryCurrent PriceMovementCommentTime to exit
AVI SA - Close position (Stop loss)100.0094.35-5.7%The share triggered its stop-loss following a disappointing decline and the position has been closed. 9 November 2026
SPG SA - Buy (Continue to hold)17.2919.92+15.2#A developing symmetrical triangle remains the key technical feature, with the share continuing to trade above its 200-day SMA. Improving upside momentum supports the trade. We maintain a profit target of R20.40, and a trailing stop-loss of R19.20.17 August 2026
NRP SA - Buy (Continue to hold)142.42147.70+3.7%The share continues to develop within an ascending triangle pattern while remaining above its 200-day SMA. Strengthening upside momentum supports the trade. We maintain a profit target of R160.00, and a trailing stop-loss of R144.00.17 August 2026
SLM SA - Buy (Continue to hold)86.8189.27+2.8%The share appears to be entering wave b within Elliott Wave theory and continues testing its 200-day SMA. Improving upside momentum remains supportive. We maintain a profit target of R98.00, and a trailing stop-loss of R87.00.27 September 2026
BTI SA - Buy (Continue to hold)976.99977.92+0.1%The share continues to develop within a bullish pennant pattern while remaining above its 200-day SMA. Intermittent downside price momentum remains a concern. We maintain a profit target of R1 202.00, and a trailing stop-loss of R932.00.4 November 2026

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