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Trade Ideas

Local Trade Idea - City Lodge Hotels Limited (CLH) - BUY

 

By Peet Serfontein & Motheo Tlhagale

We initiate a long position. Our upside target is set at R5.12. We recommend a stop-loss at R4.25.

City Lodge Hotels is one of Southern Africa's leading hotel groups, operating a portfolio of 57 hotels across South Africa, Botswana, Namibia and Mozambique. The group's portfolio spans four well-established brands, namely; Courtyard Hotel, City Lodge Hotel, Town Lodge and Road Lodge, thus serving a broad range of business and leisure travellers across economy, mid-scale and upscale market segments.

Overall, the group is a well-established hospitality business with strong brand reputation, a strategically located hotel portfolio, and a long track record of operational resilience. City Lodge Hotels owns most of its properties, generates strong operating cash flows, and focuses on disciplined capital allocation through hotel refurbishments, technology investments and portfolio optimisation.

Technically, price symmetry and improving momentum support a bullish re-entry, as the recent correction appears comparable with previous declines that preceded recoveries. A break above nearby resistance would strengthen the outlook, although limited liquidity remains a key risk and warrants disciplined position sizing.

The declining channel (see insert) provides tentative bullish support, with the share repeatedly attracting buying interest near its lower boundary and showing signs of fading selling pressure. The recent recovery creates scope for a move toward the upper channel, although a breakout above channel resistance would provide stronger confirmation of a sustained bullish reversal.

The share remains just below its 200-day simple moving average (SMA) at R4.51, which continues to act as key resistance level. Sustained testing of this level suggests selling pressure may be easing, while a decisive break above it would strengthen the bullish outlook and could see the SMA transition into support.

Share performance

Share information

Share CodeCLH
IndustryConsumer Services
Market Capital (ZAR)2.4 billion
One-Year Total Return13.95%
Return Year-to-date-13.93%
Current Price (ZAR)4.38
52-Week High (ZAR)5.30
52-Week Low (ZAR)3.91
Financial Year EndJune
The share has underperformed year-to-date, although the price has stabilised somewhat following the sharp sell-off earlier in the year.

Consensus expectations (Bloomberg)

FY26FY27EFY28EFY29E
Headline Earnings per Share (ZAR)0.420.460.550.64
Growth (%)9.6220.3915.66
Dividend Per Share (ZAR)0.170.120.150.17
Growth (%)-30.0021.9513.79
Forward PE (times)9.157.686.90
Forward Dividend Yield (%)2.723.313.77
Strong earnings growth is expected over the forecast period as the group remains well positioned to benefit from a recovery in South African travel and tourism demand, supported by its nationally diversified hotel portfolio, strong brand recognition and improving operational leverage.

Buy/sell rationale

Technical analysis:

    • The Relative Strength Index (RSI) (lower panel) provides tentative bullish support, having rebounded from near-oversold levels and moved back above the neutral-50 level, signalling fading downside momentum and improving buying interest. However, a breakout above the broader declining channel would provide stronger confirmation of sustained positive momentum.
    • The expanding positive Moving Average Convergence Divergence (MACD) histogram supports the trade idea, signalling strengthening upside momentum and increasing buying pressure. Continued expansion alongside further price gains would reinforce the potential for a sustained move toward the profit target.
    • The sideways On-Balance Volume (OBV) trend provides cautious support for a bullish bias, suggesting that selling pressure remains contained and underlying demand may be absorbing available supply. A clear upward turn in OBV would provide stronger confirmation of renewed buying interest.
    • Our entry range is between R4.44 to R4.56 with an upside target set at R5.12 (+13.8% from current levels).
    • A price below R4.25 (-5.6% from current levels) is a major concern for downside potential and is recommended as a stop-loss.
    • Time to exit is mid-January 2027. Keep the option open to close the trade if the price reaches our profit target in a shorter time.

Long-term fundamental view:

    • City Lodge's investment case is underpinned by strong brand recognition, a predominantly owned property portfolio and a well-established presence in the value-for-money accommodation segment. Its track record of identifying and developing sites, ongoing hotel refurbishment programme, growing food service offering and exposure to a recovery in business and international travel provide additional support to the longer-term growth outlook.
    • The group delivered a solid FY26 performance despite a softer second half. Revenue increased 10% to R2.2 billion, while group occupancy improved 2-percentage points (ppts) to 58%. Adjusted earnings before interest, taxes, depreciation, amortisation, and restructuring or rent costs (EBITDAR) increased 15% to R675 million, with the margin expanding 1.1pptsto 30.6%. The performance was supported by higher occupancies, disciplined room-rate management and continued growth in the food and beverage offering.
    • Cash generation remained robust, with cash generated from operations increasing 20% to R656.9 million. This supported R234 million of capital expenditure, the repurchase and cancellation of 38 million shares for R152.8 million and a 27% increase in the total dividend to 19 cents per share, highlighting management's continued focus on both reinvestment and shareholder returns.
    • Trading conditions softened during 2H26 as higher fuel costs, inflation and interest rates associated with the Middle East conflict weighed on discretionary spending and domestic travel, particularly weekend and leisure demand. However, management mitigated weaker occupancy through disciplined pricing, with average room-rate growth accelerating to near double digits during the second half.
    • The outlook remains constructive, with early FY27 trading showing improving momentum. Occupancy reached 59% in July and 62% in August, while September month-to-date occupancy increased 4ppts to 65%. Average room rates were up 10% year-to-date to 9 September, supporting total revenue growth of 10.4%.
    • Key risks include the highly cyclical nature of the hotel industry and City Lodge's exposure to South African corporate activity and spending. Industry oversupply, a relatively high fixed-cost base and structural changes in travel demand, including increased use of video conferencing and online accommodation platforms, remain additional risks to the investment case.

Update on previous trade ideas

Share name and position EntryCurrent priceMovementCommentTime to exit
ARI SA - Close position (Stop-loss)183.53158.75-13.5%The share triggered its stop-loss, resulting in the position being closed. 4 January 2027
INL SA - Close position (Time exit)135.08138.92+2.8%The share reached its predetermined time-exit date, and the position was subsequently closed.21 September 2026
JSE SA - Buy (Continue to hold)156.17153.53-1.7%The favourable AI price forecast for the coming year remains of interest, while the share continues to trade above its 200-day SMA. However, emerging downside momentum raises concern. We retain the R171.00 price target and a trailing stop-loss of R150.00.1 December 2026
MTN SA - Buy (Continue to hold)199.31194.39-2.5%The potential early development of wave 5 under Elliott Wave Theory remains of interest. Although the share dipped below its 200-day SMA, fading downside momentum supports the trade idea. We retain the R240.00 price target and a trailing stop-loss of R183.00.23 November 2026
LHC SA - Buy (Continue to hold)11.7611.760.00%Strong volume support remains encouraging, while the share continues to trade above its 200-day SMA. However, emerging downside momentum is a concern. We retain our R13.35 profit target and a R11.50 trailing stop-loss.9 November 2026
CML SA - Buy (Continue to hold)43.2142.50-1.6%The potential development of wave 5 under Elliott Wave Theory remains of interest. However, the move below the 200-day SMA and emerging muted upside momentum raise concern. We retain the R49.80 price target with a trailing stop-loss at R40.80.26 October 2026
SSW SA - Buy (Continue to hold)43.4943.16-0.8%The upside breakout from a falling wedge remains of interest. However, the share continues to trade below its 200-day SMA, while fading upside momentum raises concern. We retain the R56.80 price target with a trailing stop-loss at R41.00.12 October 2026

This trade idea can be actioned through FNB Global Trader by visiting shares.fnb.co.za.

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